About Dark Blue Sea

Dark Blue Sea

Direct navigation experts

Dark Blue Sea is the leading supplier of online direct navigation traffic. With a unique integrated platform of complementary products and services, the performance of our direct navigation traffic is maximized for advertisers.

Direct navigation is the action of typing a domain name directly into an Internet browser address bar, and is a key source of high quality converting traffic for advertisers.

Our focus to provide the highest quality traffic is based in a concept called "primary traffic".

Primary traffic occurs when an original thought is translated into action by using a keyboard (the Keyboard test). This action is either through typing in a domain name directly into an Internet browser address bar, or searching for a phrase. The reason primary traffic is important is that original thought is the source of search and the basis of the purest quality traffic.

Through our primary product, Fabulous.com we manage over 600,000 third party domains, giving us a distribution network of over 1,000,000 generic domain names in 550 industry areas.

This expansive distribution network is complemented by Roar.com, a PPC contextual advertising network and DarkBlue.com, a CPA based affiliate network.

Fabulous.com is the domain monetization system of choice for premium domain portfolio owners. Each domain that is managed through Fabulous is served with contextual PPC links from leading third party suppliers and/or CPA links.

Through our highly developed integrated platform of complementary products and services, the performance of our direct navigation traffic is maximized for advertisers.

Dark Blue Sea is a part of the Enero Group of companies.